HOW Rose Connects

Step 1: Set Up Data Collection - Create Intelligent Questions

1| Access the Admin Dashboard

◦ Log into your Rose Connects admin portal.

2| Edit Intelligent Questions

◦ Select Questions: Choose from pre-built questions and customize Question Answers like room preferences, special occasions, and dietary needs.

◦ Customize Formats: Use text fields, multi-select, or conditional questions for interactive and efficient data collection.

◦ Save the Questions and Answers: Click Deploy and copy the unique 'Rose Link' URL

Customized Guest Answers
Automated Personalization
Answers tailored to each site venue
Guest gives answers staff can genuinely action
'Fresh-from-guest' intelligence reliability

Step 2: Deploy Rose Links in Communication Channels

1| In Emails

◦ Go to Mews Operations, or similar:

▪ Navigate to Settings > Property > Mail Templates

▪ Choose a relevant email template (e.g., reservation confirmation).

▪ Insert the Rose Link: Use the HTML editor to embed the link into the body of the email.

▪ Save & Preview: Check the layout and functionality before deployment.

2| In Instant Messages (WhatsApp, SMS)

◦ Copy and Paste the Rose Link:

▪ Copy the Rose Link from the admin portal.

▪ Paste it into the body of a text message or instant messaging app (WhatsApp, Messenger).

▪ Send a personalized message with the embedded link.

Easy to insert 'Rose Link' URLs
Deploy links across all digital comms
Automated population of PMS records
Consistent depth of data across guest profiles

Step 3: Sync with your PMS System

1| Activate API Integration

◦ Enable Rose Connects' API-first design by linking the system with your PMS (such as clicking "Connect Integration" in Mews Marketplace).

◦ Ensure the Rose Notes field mapping is correctly configured to map to the guest profile notes you use in your PMS configuration.

2| Verify Data Sync

◦ Test guest bookings by completing a test Intelligent Questions form.

◦ Ensure responses are captured as Rose Notes in the guest profiles inside the PMS.

The PMS Integration is a once-off integration permissioned by you as the hotel venue subscriber of the PMS system you use.

Every time a guest clicks a Rose Link and completes your Intelligent Questions & Answers, the guest's preferences are automatically inserted into the guest's PMS profile notes.

Each venue uses its own custom suite of Actionable Answers, ensuring each Ops Team has the actionable insights to properly personalize each guest's experience(s), to plan ahead for each day's cohorts of guest arrivals, and drive top-line revenues and bottom-line efficiencies.

API connectivity
'Fresh-from guest' intelligence
Automatic data sync of 'Rose Notes' into PMS Guest Profile records
Easy, simple 'Collect & Connect' processes

Step 4: Customize Question Packs and Responses

1| Refine Question Packs

◦ Regularly adjust question sets to align with changing hotel operations (e.g., seasonal services).

◦ Create separate Feedback question sets for pre-arrival, check-in, and post-stay feedback .

2| Add Custom Responses

◦ Tailor answer options to reflect available personalization services like room upgrades, green clean options, EV charging, or special dining requests.

3| Add Custom Question Sets

◦ Tailor new Intelligent Questions and Answers using Custom Question Packs for Spa, Meetings & Events to guest preferences matched to specific events and celebrations, for staff to specifically action.

Questions asked of guests are custom to each site
Manager edits and selects only answers which staff can action
Guest intelligence shared into PMS and other staff apps
Easy, fast and informative ways for team to access insight on the move
'Rose Notes' mapped to Departments/HODs for focused access
Cohort Analysis assists planning before guests arrive
API driven for PMS seamless integration

Step 5: Train the Team

1| Staff Training

◦ Train hotel staff on accessing and interpreting Rose Notes and Smart Tips in the PMS .

◦ Emphasize actioning personalized services based on Rose Notes.

2| Role-Specific Access

◦ Assign admin roles for managing the configuration and adjusting Intelligent Questions.

Consistency of profile depth across guest base
Multi-dimensional Rose Notes mapped to focus of different HODs
Planning tool for today, tomorrow, next week
Staff plan with guest Cohort Analysis, well before guests arrive, using Intelligent Insights

Step 6: Monitor and Optimize

1| Review and Analyze Data

◦ Use the dashboard to track Rose Link response rates and guest data accuracy.

2| Operational Adjustments

◦ Conduct regular performance reviews of how guest preferences improve service delivery and revenue.

Upsell to known personal guest preferences
Chart with Lookups the Cohort Guest Analysis using multi-dimensional Rose Notes tags
Improve efficiency of operational teams
Adopt Revenue Per Available Person as fresh mantra
Increase loyalty of your guests alongside driving up repeat and direct bookings

EMPOWER YOUR TEAMS

By following these steps 1-6 above, hotels can seamlessly configure and deploy Rose Connects, transforming guest data into actionable insights that enhance guest experiences and optimize hotel operations.

How use Rose Connects ?