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EMPOWER YOUR OPERATIONS TEAMS WITH ACTIONABLE INSIGHTS

We help populate your Operations Team action zero-party 'fresh-from-guest' intelligence collected direct from each guest, before they arrive.
Plan your guest better

MAKE YOUR TEAM SMARTER

Do You Really Know Your Guests?

In hospitality, knowing your guests is more than understanding the person who made the reservation. True guest intelligence means uncovering the preferences, desires, and expectations of every individual who steps onto your property.

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1. Front of House

Key Goals:

Personalize the check-in experience, upsell services, and anticipate guest needs.

How Rose Connects Helps:

Pre-Arrival Notes| Staff receive Rose Notes before guests arrive, including room preferences, special requests, and loyalty status​​.

Smart Tips Integration| Automatically generated guest summaries enable tailored welcomes and faster check-ins​​.

Upsell & Recommendations| Insight into a guest’s past preferences makes upselling relevant and natural.


Example:
“Welcome back, Mr. Smith! We’ve arranged the same corner room with a sea view you enjoyed last time.”
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2. Housekeeping

Key Goals:

Deliver personalized room setups and manage in-stay guest requests.

How Rose Connects Helps:

Room Preferences| Custom setups based on guest preferences like extra pillows, hypoallergenic bedding, or preferred room temperatures​​.

Stay Enhancements| Advance notifications about special occasions like anniversaries or birthdays for in-room surprises.

Operational Efficiency| Automated tasks reduce miscommunication between front of house and housekeeping teams.


Example:
“Place extra towels and lavender-scented toiletries in Room 305 for Ms. Taylor, as requested in her pre-arrival preferences.”
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3. Chefs & F&B Teams

Key Goals:

Offer personalized dining experiences while managing dietary restrictions.

How Rose Connects Helps:

Dietary Insights| Automatically captures allergy and dietary notes from guest responses​​.

Event Catering Details| Pre-event food preferences help chefs adjust menus, reducing last-minute changes.

Customized Menus| Enables the creation of tailored tasting menus and personalized meals.


Example:
“The couple in Room 212 is celebrating an anniversary. Prepare a personalized dessert platter with a ‘Happy Anniversary’ message.”
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4. Event Planners & Co-ordinators

Key Goals:

Personalize event experiences while ensuring smooth logistics.

How Rose Connects Helps:

Attendee Preferences| Collects preferences from all attendees, not just the booking contact​​.

Event-Specific Requests| Automatically aggregates special event needs like room configurations, AV setups, and custom schedules.

Seamless Communication| Consolidated event data keeps all relevant teams informed, reducing event-day surprises.


Example:
“For a corporate event, ensure gluten-free lunch options for attendees marked in the system, along with AV setups in Meeting Room A.”
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5. Sales & Marketing Teams

Key Goals:

Drive loyalty, repeat bookings, and personalized promotions.

How Rose Connects Helps:

Data-Driven Campaigns| Use guest profiles to run hyper-targeted marketing campaigns based on past preferences​​.

Loyalty Engagement|  Offer exclusive promotions to guests celebrating special occasions or with high past spending records.

Upselling Campaigns| Promote services such as spa packages, adventure tours, and dining specials relevant to individual guest profiles.


Example:
“Send a personalized email promoting a romantic Valentine’s Day package to couples who previously booked anniversary stays.”
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6. GM & Operations/Revenue Managers

Key Goals:

Optimize revenue, plan staff allocation, and manage inventory.

How Rose Connects Helps:

Revenue Insights| Track REVPAP (Revenue Per Available Person) and not just rooms​​.

Forecasting & Staffing| Analyze future bookings and guest profiles to adjust staffing and inventory needs..

Performance Reviews| Use guest data for service performance evaluations and operational improvements.


Example:
“Based on next month’s bookings, adjust the F&B budget for more vegetarian options, reflecting increased demand from widest range of incoming guests (not just the bedroom Bookers).”

PREFERENCES BY DEPARTMENT

Intelligent Insights captured for cohorts of guests arriving, staying, departing across custom time periods.

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By providing analysis of individual guest preferences as cohorts of guest arriving on particular days, and stay durations -  staff teams can streamline departmental planning across these guest cohorts. Efficient resource planning helps staff teams action individual guest preferences and drive ROI at each venue for each guest.

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Hyper-Personalised Guest JourneysTailored experiences, such as adjusting services to individual preferences, foster loyalty by making guests feel valued.

Cultural and statutory alignment and preferences like dietary needs, allergen awareness or room setups elevate the authenticity of the guest experience.
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Increased Upselling OpportunitiesIn-the-moment insights enable intelligent upsells, such as targeted offers for spa packages or dining, boosting additional revenue.

Curated personalized deals ensure higher conversion rates by aligning offers to specific guest segments.
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Strengthened Direct Booking ChannelsSupport existing loyalty program campaigns allows hotels to bypass third-party booking platforms, reducing commission costs while boosting loyalty uptake.

Personalised incentives and offers curated from booking trends encourage guests to rebook directly.Read More
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Enhanced Operational EfficiencyStreamlined communication between departments using detailed guest profiles reduces operational silos and enhances coordination.

Immediate access to guest data empowers staff to address guest needs proactively and in-the-moment, minimizing response times.

Pre-arrival knowledge of guest’s food and beverage preferences to reduce wastage and curated stock levels.
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Improved Guest RetentionEmotional loyalty is nurtured through personalised services, creating memorable stays that go beyond transactional interactions.

Post-stay engagement, such as feedback requests and targeted offers to encourage repeat visits.
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Strategic ImplicationsAdaptability| Aligns with the shift toward digital interactions while preserving the human touch, vital for authentic hospitality.

Revenue Growth| Combines operational efficiency with upselling opportunities and direct bookings to maximise profitability.

Brand Differentiation| By leveraging technology for personalised experiences, hotels can stand out in a competitive market.
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EACH VENUE & TEAM ARE UNIQUE AS A SNOWFLAKE

Personalization requires matching guest intelligence with what your team can uniquely deliver at each venue

By providing real-time, personalized guest data, Rose Connects allows hotel teams to work smarter, not harder. This leads to better service, happier guests, and improved operational efficiency across every department.
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INTELLIGENT QUESTIONSFUN, EASY WAY FOR GUEST TO BE PERSONAL
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PMS PRIMED BY ANSWERSSTAFF CONFIDENT TO PERSONALIZE
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INTELLIGENT INSIGHTSPLAN AHEAD BEDS, F&B, STOCK & UPSELLS

DRIVE SMARTER TIPS INTO MEWS

Integrate Rose Connects to automatically collect fresh-from-guest intelligence
GET SMARTER NOW!