Why embrace REVPAP Revenue Per Available Person

Know your guest better

MAKE YOUR REVENUE SMARTER

REVPAP (Revenue Per Available Person) is an advanced hospitality metric that expands beyond traditional metrics like RevPAR (Revenue Per Available Room) and TRevPAR (Total Revenue Per Available Room). It focuses on generating revenue from each guest on the property, not just the person who booked the stay.

Revenue Beyond Rooms

◦ Includes revenue from dining, spa services, events, and other hotel experiences.

◦ Reflects the full spending potential of each guest during their stay.

Guest-Centric Insight

◦ Tracks spend per individual guest, including companions, rather than just the booker.

◦ Considers both booked services and in-stay purchases.

Data-Driven Personalization

◦ Personalization increase guest engagement and on-property spending.

◦ Targeted room upgrades, restaurant promotions, and activity recommendations.

Operational Efficiency

◦ Helps hotels plan and allocate resources (e.g., staffing, dining inventory) based on expected guest preferences and spending potential.

2. Maximize On-Property Engagement

• In-Stay Personalization: When staff knows who is traveling (families, couples, business groups), they can tailor experiences like room configurations, special amenities, and dining preferences.

• Special Occasion Recognition: Celebrating milestones like birthdays or anniversaries creates memorable guest experiences, encouraging repeat stays.

Empower your Teams
Use Pre-Arrival Guest Intelligence
Ops Team Planning Ahead
Drive Loyalty and Repeat Stays

3. Drive Loyalty & Repeat Business

• Experience-Driven Loyalty: Guests are more likely to return when their entire travel party is well cared for, not just the person making the reservation.

• Service Consistency: Storing preferences for all guests leads to consistent service across multiple stays, boosting loyalty program engagement.

Loyalty is more than points
Surprise each guest
Consistently apply personal preferences

4. Enhance Guest Profiles & Marketing Precision

• Detailed Guest Profiles: Gathering preferences for all guests results in richer profiles, enabling precise marketing campaigns (e.g. family vacation packages, wellness retreats).

• Data-Driven Promotions: Campaigns can target entire families or specific demographic groups based on past preferences and spending behaviour.

Know your guest well
Interests, Activities, Purpose
Precision marketing for best results
Guests are 'Seen and Heard': they know it!

5. Operational Efficiency & Cost Management

• Accurate Resource Allocation: Knowing the expected composition of a group (e.g., families with children) helps hotels adjust staffing and inventory levels ahead of time.

• Forecasting & Planning: Enhanced guest intelligence supports better forecasting for on-property services like dining reservations, spa appointments, and special events.

Plan Well
Reduce wastage
Manage stocks efficiently
Empower your Teams
Forecast with confidence

COLLECT INTELLIGENCE YOUR TEAM CAN ACTION INTO REVENUE

SCALE REVENUE PER PERSON

By focusing on REVPAP and collecting guest intelligence beyond the bookers, hotels can deliver personalized, revenue-generating experiences while optimizing their operational efficiency and boosting profitability. Rose Connects supports this approach by gathering guest-specific data through Intelligent Questions, creating a comprehensive view of each guest's preferences.